How Voice Search Impacts your Business
Optimizing for voice search has become as crucial as mobile and desktop optimization. By speaking directly to smartphones or virtual assistants, users no more have to type search queries and the device responds with appropriate results. This assisted search query results are often different from typical search query wherein you get multiple search results. In voice search you only get one result which means that your business needs to be highly relevant to the search queries of your target audiences.
With the increasing adoption of personal assistant like Siri, Cortana, Amazon’s Alexa and Google home, voice search is predicted to grow rapidly as voice recognition technology continues to be perfected. Thus, voice search has tremendous impact to your business and its relevance is growing.
Optimizing for voice search has become as crucial as mobile and desktop optimization. By speaking directly to smartphones or virtual assistants, users no more have to type search queries and the device responds with appropriate results. This assisted search query results are often different from typical search query wherein you get multiple search results. In voice search you only get one result which means that your business needs to be highly relevant to the search queries of your target audiences.
With the increasing adoption of personal assistant like Siri, Cortana, Amazon’s Alexa and Google home, voice search is predicted to grow rapidly as voice recognition technology continues to be perfected. Thus, voice search has tremendous impact to your business and its relevance is growing.
Strategy for Voice Search Optimization
Voice search fundamentally rely on your business’s structured data to provide relevant results. The solution is to better align your SEO strategy in sync with voice search best practices.
This can be achieved using content to serve the needs of your target audience. The basic idea is to understand in what scenario your audiences are likely to use voice search and build content in context to address those use cases.
At DG7, we identify the core use cases for voice search and build content specific to your audiences’ voice query. Building on existing and new search queries, we refine the strategy to best meet your audience demand. Not optimizing for voice search will result in less visibility especially among your tech-savvy prospects Utilizing the dynamic voice enabled technology, we help businesses in reaching and engaging with their audience while improving their conversion.