Re-engage with Retargeting
Advertising campaigns are not just about pushing ads to your target audiences. Technology has enabled digital advertisers to reach customers at each step of their buying cycle. For businesses, it only makes sense to connect to customers at their level of the buying cycle by addressing their unique pain points. Segmenting customers at different stages is thus important to enable you to customize messaging for each audience set. Retargeting or remarketing makes for an effective channel to reach out to customers who are already aware of your brand. This knowledge arms advertisers to refine targeting at a granular level helping them increase sales and improve ROI.
Advertising campaigns are not just about pushing ads to your target audiences. Technology has enabled digital advertisers to reach customers at each step of their buying cycle. For businesses, it only makes sense to connect to customers at their level of the buying cycle by addressing their unique pain points. Segmenting customers at different stages is thus important to enable you to customize messaging for each audience set. Retargeting or remarketing makes for an effective channel to reach out to customers who are already aware of your brand. This knowledge arms advertisers to refine targeting at a granular level helping them increase sales and improve ROI.
Nurture Qualified Prospects
Retargeting helps fill the void left by indecisive customers by reaching them at third-party websites with compelling offers and increasing your funnel. It sufficiently complements SEO and SEM efforts by providing another avenue to retouch engaged visitors at an advanced level. Retargeting is especially useful to businesses with a long buying cycle. Since remarketing uses traffic data from your website, it is by far the most efficient and powerful data source a business has in its arsenal. With a healthy mix of digital marketing automation tools and customization businesses can scale and maximize reach to highly eligible customers in real time.
Being a key element of the marketing mix, we at DG7, allow businesses to configure and scale an effective retargeting campaign. Be it retargeting in social or search media, our campaign experts helps you build targeted audience segments based on your buyer journey with measurable results.