Why Email Optimization?
It’s not enough to design and create content for your email campaign, you need to optimize it to acquire the desired results. Email campaign optimization process includes email components such as mobile responsive design, call-to-action, subject-line optimization, preheader optimization, images and graphics, among several other factors. While optimizing your email marketing campaign you also need to consider plain text emails to ensure your message integrity on users devices.These measures ensure your messages render correctly on a variety of mobile devices and internet service providers.
Why Email Optimization?
It’s not enough to design and create content for your email campaign, you need to optimize it to acquire the desired results. Email campaign optimization process includes email components such as mobile responsive design, call-to-action, subject-line optimization, preheader optimization, images and graphics, among several other factors. While optimizing your email marketing campaign you also need to consider plain text emails to ensure your message integrity on users devices.These measures ensure your messages render correctly on a variety of mobile devices and internet service providers.
Not all your customers are the same?
Whether the objective is to increase website traffic, increase awareness, or drive conversions we base our campaigns on hardcore research. Understanding the objectives of your email marketing campaign, we focus on creating small segments of your audience that will allow you to customize messages for each of those segments. It is therefore important to break up your customer list into smaller targeted segments.
Not all your customers are the same?
Whether the objective is to increase website traffic, increase awareness, or drive conversions we base our campaigns on hardcore research. Understanding the objectives of your email marketing campaign, we focus on creating small segments of your audience that will allow you to customize messages for each of those segments. It is therefore important to break up your customer list into smaller targeted segments.
At DG7, we understand that businesses, whether B2C or B2B don’t cater to just one type of customer even if they do sell one product or service. Our professionals make use of segmentation to measure stats across all segmented campaigns to understand and improve open and click rates. It also helps to narrow down the list of recipients that will find your campaigns relevant and interesting. So if you not getting the desired ROI from your email campaigns and don’t have the adequate resources to manage it, let us know.