Adopting Programmatic ABM
ABM is a long-term investment requiring tight coordination with sales, marketing and web development team. Those new to ABM, programmatic ABM provides them easy entry while they refine their approach and build new capabilities to fully invest in a full-scale ABM program. With programmatic ABM, companies can create brand awareness and build scale within your strategic targeted accounts. It lets you go beyond typical firmographic and demographic data to target accounts similar to your key accounts. It allows digital marketers to test and scale ABM programs across several accounts.
Adopting Programmatic ABM
ABM is a long-term investment requiring tight coordination with sales, marketing and web development team. Those new to ABM, programmatic ABM provides them easy entry while they refine their approach and build new capabilities to fully invest in a full-scale ABM program. With programmatic ABM, companies can create brand awareness and build scale within your strategic targeted accounts. It lets you go beyond typical firmographic and demographic data to target accounts similar to your key accounts. It allows digital marketers to test and scale ABM programs across several accounts.
Leverage Programmatic ABM
Programmatic ABM enable marketers to target ads to specific audiences with personalized messaging and do it at scale. The ever evolving advertising ecosystem is empowering B2B marketing in reaching their specific goals. They now can access programmatic media buying with new data sources that allow novel and effective ways of targeting their prospects.
At DG7 we deploy programmatic ABM programs with positive ROI. With several models to suit your unique requirements, we accommodate strategy to fit your organization’s specific B2B goals while helping you evaluate programmatic targeting with your existing marketing and reporting structure.