About the Client
With a legacy of 350 years, the client is a global leader in Healthcare, Life Sciences & Performance Materials. With over 56,000 employees across 78 countries, the client has a diverse set of products & services across various target markets.
Key Challenges
1. Spending too much on PPC
The client was spending a disproportionate percentage of their marketing budget on PPC and wanted to reduce their reliance on paid ads to generate traction & leads. They contacted DG7 to help them develop an effective SEO strategy that would generate inbound leads from organic search traffic.
2. Offering Services in Specific Areas
The client has various products / services that were targeted towards various niche audiences like Clinical laboratories, Scientists, medical students, biotech startups, etc. Each of these niches had different keyword sets and universe.
3. Looking for a long-term partner
The client had been looking for a long-term partner to help them with their search marketing efforts. Other companies they had worked with either weren’t responsive or simply didn’t get results. Contacting DG7 was their first step toward achieving their long-term marketing goals.
The Solutions
1. Shifting from PPC to SEO
In order to help the client reduce their monthly ad spend and drive more leads from organic search, we developed a comprehensive SEO strategy that involved revamping existing pages, creating long-form guides for new pages and generating high-quality backlinks to targeted pages.
2. Niche & Targeted Strategy
For a company like the client’s, which services several specific areas spread across various business lines, relevancy is everything. That’s why a large part of our content strategy centered around improving existing service pages for the specific areas that the client operates in. We also identified service pages that were not use-case specific that were already driving leads, and improved those, too.
3. Off-Page Strategy
• In order to increase the value of the improved and new content on the client’s website, we implemented a link-building strategy targeted at high-quality links from authoritative domains.
• Our link-building campaign not only generated several hundred backlinks; it increased the website’s overall domain authority significantly, a huge step forward for the site and the company.
The Results
117%
Increase in Organic Traffic
133%
Increase in Referring Domains
200%
Increase in Organic Keywords
The Results
117%
Increase in Organic Traffic
133%
Increase in Referring Domains
200%
Increase in Organic Keywords
About DG7
DG7 Solutions is an analytics-focused, research-based consulting partner for medium and large organizations offering end-to-end Digital Marketing Solutions.
