About the Client
The client is one of the largest Mobile Engagement and Communication providers with an impressive clientele of approximately 20% of the Fortune 100 companies. Serving 2000+ enterprise clients from the leading industries in the country.
KEY CHALLENGES
A leading cloud messaging solution provider wanted to collect user data from multiple
domains and subdomains. Since there was cross-domains user journey during
conversion, the key challenges were multi-pronged.
• Collecting user data through multiple domains
• Attribution for Conversions – as website have multiple sub domains
• Understand user behaviour – Due to cross-domains journey of user it was difficult
to capture the complete picture of the user behaviour.
• Conversion tracking without a thank you page – Conversion tracking was difficult
since there no Thankyou/Success page as it had an AJAX form.
Key Challenges
The client wanted to collect user data from multiple domains and subdomains. Since there was cross-domains user journey during conversion, the key challenges were multi-pronged.
• Collecting user data through multiple domains
• Attribution for Conversions – as website have multiple sub domains
• Understand user behaviour – Due to cross-domains journey of user it was difficult to capture the complete picture of the user behaviour.
• Conversion tracking without a thank you page – Conversion tracking was difficult since there was no Thankyou/Success page as it had an AJAX form.
The Solutions
DG7 Analytics team approached this issue by first identifying various conversion paths in the purchase process across different platforms including Google Analytics, AdWords, and Hubspot. This enabled us to map the key challenges and chart out the implementation plan to enable seamless tracking.
The Result
• The client could now access campaign performance across channels with real-time view on acquisition cost, cost per conversions and high performing keywords.
• The attribution model implemented allowed the campaign managers to identify and cut underperforming Campaigns and Ad Groups saving considerable marketing budget and channelize them on the top converting campaigns.
• Cost Per Acquisition is dropped by 60% and conversion rate is 3x.
About DG7
DG7 Solutions is an analytics-focused, research-based consulting partner for medium and large organizations offering end-to-end Digital Marketing Solutions.