About the Client
The client is one of the largest Mobile Engagement and Communication providers with an impressive clientele of approximately 20% of the Fortune 100 companies. Serving 2000+ enterprise clients from the leading industries in the country.
Key Challenges
• They were using an analytics tool, but the biggest challenge was to maintain the quality of the data. The data was shown in different platforms at fixed date range and could compare only a few metrics, thus denying a detailed study of the marketing efforts. This was hampering effective decision-making in terms of digital marketing.
• The client wanted to create a live interactive dashboard wherein they can access all the data under one interface and compare among different metrics and sources. This included multiple online data sources like ad serving services, web analytics tool, CRM, etc.
Our Approach
DG7’s Analytics expertise in creating high-quality dashboards using tools like Google Data Studio, Tableau, etc.
The process can be summarized in simple steps:
1. Define KPI’s
2. Creating a data connectors
3. Creating diff Reports for diff Reporting Entities (CEO, CMO, Marketers)
The Solutions
• All the reports were updated in real time as the dashboard is connected to the respective data source.
• The analysis and the multiple data view in a single dashboard helped the client gain insights about marketing campaigns and sales.
• DG7 helped the client to obtain accurate stats and correlate the changes in the business strategy with changes in various metrics and sources.
• Our dedicated in-house experts monitor data on a weekly basis to help the client take decisions based on the latest data.
• All this is done at the backend keeping in mind data protection.
• The template restricts uploading of spurious data and also prevents data manipulation.
• Archiving the data is not required anymore and a hassle-free web-based reporting system is brought in.
Performance Snapshot
About DG7
DG7 Solutions is an analytics-focused, research-based consulting partner for medium and large organizations offering end-to-end Digital Marketing Solutions.