About the Client
The client, is a global research and analytics company, providing customized outsourced solutions for investment and equity research, business and market research, valuation services like 409 appraisals and intellectual property research.
Key Challenges
1. Sustainability and Growth
Being a trusted research and advisory partner for over 2000 companies offering a wide array of services they were looking for a partner who could help them attract and gain more traction from enterprises who were a part of their Named Account list.
2. Campaign Approach and Strategy
We built and executed a fully customized approach across various digital touchpoints with a goal of engaging prospects at every stage of their buying cycle.
The Solutions
We helped the leading research & analytics player leverage account based marketing strategies by implementing the following solutions
• Attract
• Convert
• Engage and Nurture
• Key Accounts
• Profile key account targets
• Capture firmographic data and targeted segments
• Run awareness campaign
• Drive interest-based campaigns
• Used awareness campaign
• De-anonymized visitors
• Refined visitors data
• Created buckets for identified ABM based on interest, geo and firmographic data
• Targeted banners for ads
• Landing pages
• Videos, Testimonials, Offer Pages etc.
• Set remarketing campaigns
• Refine segmented buckets
• Retargeting
• Nurture the prospects till conversion
• Extensive Research on key profiles
• Deploy key accounts to marketing platform
• Monitor key account visits and behaviour
• Identified geo-location of key accounts
• Create key accounts profiles based ads
• Ongoing tracking and reporting
• Campaign set-up
• Campaign Management
• Keyword shortlisting
• Ongoing bid & campaign management
• Integration (GA, AdWords, GSC, etc)
• Reporting
• Goal set up in GA
• Remarketing Set up and Optimization
• In-depth research & keyword analysis
• Media Display Planning & Implementation
• Setup unique tracking tags for each ad
• Available content assets
• Content driven ads
• Content Marketing
• Ongoing engagement tracking and reports
• Measure impact of campaigns
• Further optimize campaigns and messaging based on analytics
• Identify similar prospects to create new targeting buckets and scale
The Result
81.69%
Average rate of form fills to SQL
90%
Increase in total organic
traffic
0.5 – 1M
Leads with an average deal size
The Result
81.69%
Average rate of form fills to SQL
90%
Increase in total organic traffic
0.5 – 1M
Leads with an average deal size
About DG7
DG7 Solutions is an analytics-focused, research-based consulting partner for medium and large organizations offering end-to-end Digital Marketing Solutions.