Job Position: SEM Executive
Experience: 1-3 years
To apply, contact +91-84218 20001 or mail on [email protected]
Location: This position is based at Andheri.
Education Qualifications: Must hold a Bachelor’s Degree
Desired Candidate Profile:
We are looking for a candidate to manage our paid campaigns on Google Ad words. As a campaign manager you would be managing our budgets across Adwords platform to create campaigns, optimize and deliver targeted ROI on the following:
- Search Retargeting & Site Remarketing
- Display Advertising
- You should have an understanding of Google Analytics, Configuration of account, Tracking Parameters and reporting
- Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, Match type strategies, Landing page testing
Responsibilities:
- Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM) & Display Advertising
- Execute weekly campaign targets
- Optimize copy and landing pages for paid search engine marketing campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Track, report, and analyze website analytics and PPC initiatives and campaigns for spends, visits and daily budget
- Find opportunities for optimization through A/B tests
- Compare performance on Desktop Vs Mobile and take corrective measures wherever required
- Generate awareness for our products through extremely optimized display campaigns
- Research on industry & competitor trends to apply best practices to client portfolio
