Optimize for conversion, not Leads
It’s no longer enough for your online campaigns to be optimized just with keywords and descriptions, it needs more. What is required is a more systematic approach to lead generation.
At DG7, we go beyond traditional lead generation strategies. We use several approaches including Content Auditing, Lead Scoring, Lead Nurturing, etc. and map these to the appropriate engagement stages. Analyzing and utilizing the dynamics in each of these stages can result in your visitor transitioning from a prospect to loyal customer. Creating appropriate content for all of these touch points is critical for striking and connecting with the audience. After understanding the engagement stages, we optimize the overall customer experience. This leads to maximized website engagement and thereby driving high quality leads.