How many prospects came to your website vs. how many got converted?
Do you know the answer?
Most marketing teams don’t realize that they do not have enough information to decide how to optimize marketing budgets to maximize ROI. For your online marketing efforts to be credible you need actionable information.That’s why at DG7, we strive to assess the effectiveness of your online campaign.
The devil is in the details
Our dedicated resources monitor the complete buyer process and assess the engagement value at each stage. By focusing on the prospect engagement path, we are able to gauge what clicks and don’t click with them and gain greater insight. With our insight-driven web analytics you are in a better position to optimize the overall customer experience leading to a fruitful exchange with your prospects. You can now customize offerings to specific audience segment while allocating digital resources reasonably.