The ABM Approach
ABM campaigns are driven by solid firmographic and demographic data in targeting. In this approach enterprises are predisposed to knowing their prospects long before they connect. In a nutshell, they choose with whom they want to do business with.
This enable organizations to articulate their vision and focus their efforts on high value targets thereby minimizing wastage of time and resources. All this entails creating a bespoke account list that resonates with their core business objectives.
We use this bespoke ABM list to segment audiences based on theme and buyer journey. The segmented audiences are then mapped to strategically-themed content funnel targeted synergistically with qualifying drip-feed email campaigns. The targeting loop is completed with coordinated retargeting on campaign maturity.
This enable organizations to articulate their vision and focus their efforts on high value targets thereby minimizing wastage of time and resources. All this entails creating a bespoke account list that resonates with their core business objectives.
We use this bespoke ABM list to segment audiences based on theme and buyer journey. The segmented audiences are then mapped to strategically-themed content funnel targeted synergistically with qualifying drip-feed email campaigns. The targeting loop is completed with coordinated retargeting on campaign maturity.
Is your digital marketing ready for ABM?
Account-based marketing targeting approach lay emphasis on individual companies pain points and providing relevant solutions. It enables companies to focus on prospects that are more likely to be their customers. This “sweet-spot approach” also helps them map their product and service portfolio to their target companies, ascribing them more credibility and value.
Success of ABM is directly linked to an organization’s digital marketing maturity and long term ABM commitment. ABM necessitates marketing automation tightly coordinated with sales and marketing departments.
Hence it is paramount that organization are already plugged-in to an appropriate digital automation platforms or ready to adopt integration of all of their digital operations. If your organization wants to add significant value to their marketing bottomline, ABM is for you!